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Our Plans

We are so excited to share our plans to open a vegan grocery with grab n’ go, hot table, boutique, workshop kitchen, and community hub in Guelph, Ontario in early 2020! Forage: Vegan Hunting Grounds! We can’t wait to serve Guelph and the surrounding community. We’re excited about this because we are passionate about promoting veganism as the most ethical, most environmentally sustainable, most healthy, and most delicious choice you can make! We asked and you told us that, if there was a vegan grocer that was competitive and convenient, where you could get all your grocery items – it would become your primary grocer. Well at Forage we want to be that for you!

June 2019 was the hottest month ever recorded. By 2050 there will be no summer sea ice in the Arctic, affecting arctic mammals, sea life, and people. The Amazon is burning as we speak. And the single greatest contributor to greenhouse gases is animal agriculture. We won’t take part in cruelty to animals, cruelty to our planet, or cruelty to other humans, and we believe the meat, dairy, and egg industry is wrought with cruelty. And we know that eating animal products is one of the worst things you can do for your health, increasing risk of heart disease, cancers, diabetes, arthritis, osteoporosis, Alzheimer’s, and other preventable conditions.

The challenge for the vegan consumer is to be able to find products – not just meat replacements – that fit their lifestyle. Even though the boutique and major grocers are carrying all kinds of meat substitutes like the Beyond Meat burger, it is still a challenge to find a loaf of bread, box of cereal, or package of granola bars that don’t contain some kind of animal product like milk solids, whey powder, eggs, or gelatin. As a result, vegans have to drive, sometimes a great distance, order online, or visit multiple stores to meet all their grocery needs. Forage: Vegan Hunting Grounds will be the first 100% vegan grocer in Guelph, and seemingly the only full service vegan grocery store in Southwestern Ontario, possibly the entire province. We are going to make a plant-based lifestyle an easy, accessible, and viable option for vegans, vegetarians, omnivores, and curious carnivores alike.  We will provide a one-stop, full-service grocery shopping experience, taking the onus for label-checking off the shopper.

We plan to make this planet more livable for all animals and humans by making a cruelty-free, plant-based lifestyle convenient, accessible, and delicious. At a time when it can be hard to be optimistic, THIS is our act of hope. But we also recognize that we are fortunate to be in a position to care about our health, animal welfare, and the environment. We are not out of touch with the reality of most of the citizens on this planet. Immediate needs take precedent when faced with hardship. Economic inequality is both an outcome and a contributing factor of the environmental and health emergency we are facing. That’s one reason we are committed to paying all our employees a living wage, being engaged community members, and giving back locally and globally. We also intend to become a Certified B Corporation, a movement of people using business as a force for good. We are so excited to contribute to the social and economic fabric of our community and the planet.

Here are our five C’s that sum up why we think customers will want to forage with us!

  • Convenience (ability to get all grocery needs in one location)
  • Conscience (supporting a cruelty-free, ethical, living wage employer, dedicated to reducing waste)
  • Confidence (certainty that all products are cruelty-free – no label-checking)
  • Community (Forage will become a community hub for vegans in Guelph and area)
  • Canadian (Forage will source local and Canadian suppliers whenever possible)

Thank you for showing an interest in our plans!

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